The advertisement for Apple’s new HomeView smart display is somewhat unconventional. It’s energetic and chaotic, showing a family of five hurrying through their morning routine with shouting, clutter, lost keys, and eggshells everywhere. While Apple usually presents a clean, simple, and organized image, this commercial is the opposite – it’s mayhem.
This level of chaos is unexpectedly genuine for an Apple ad.
However, the commercial resonates with parents, especially those with teenage kids, making them feel understood.
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I must confess, the first viewing also stressed me out. Getting my five-year-old ready in the morning is a unique kind of chaos, often ending with us inventing games to get him to wear his shoes.
Yet, this ad is even more intense, showing a dad preparing French toast, a mom misplacing and finding her keys, a thermostat dispute, a teenager grabbing whipped cream, and a surprise video call. Additionally, there’s a minor drama about the daughter’s school ride with an unknown boyfriend, culminating in the family watching the security footage on the HomeView as they leave.
It’s quite a lot for just over three minutes.
Nevertheless, I trust my colleague Jen Tuohy, a senior reviewer and parent of two teenagers, when it comes to home-related topics.