Netflix is introducing a fresh method for viewing content within its application. The streaming giant’s newest update incorporates a vertical TikTok and Instagram Reels-inspired interface called “Clips,” aimed at transforming content discovery into a more engaging activity.
This updated vertical scrolling feed presents brief clips from films and series, merging the captivating, interactive nature of social platforms with the streaming service.
Distinguishing Netflix Clips from TikTok
Netflix
Although this format gained traction through platforms like TikTok, Netflix Clips offers more than just short-form entertainment. The company has been testing this feature for some time, with the primary objective of streamlining and simplifying content discovery. You likely know the frustration of browsing endlessly to choose what to watch, which is exactly where Clips intervenes.
It provides users with a quick preview of available films and series. Clips exclusively highlights Netflix’s own library, though the long-term strategy may eventually incorporate additional media types such as podcasts and live broadcasts.
Targeting Mobile Users for Constant Engagement
Netflix
Netflix aims to maintain user interaction throughout the day, extending beyond traditional evening viewing habits. Executives have stated the platform’s ambition to evolve into a “daily companion,” utilizing features like Clips to capture attention during brief moments typically occupied by social media apps such as TikTok, Instagram Reels, and YouTube Shorts.
The Clips section allows users to instantly save movies or series to their watchlist and share previews with friends. Although Netflix may not explicitly state it, this functionality brings the service closer to resembling a social networking platform.
This post is brought to you in paid partnership with SKG
Finding a truly meaningful present for Mother’s Day is more challenging than it appears, and many standard choices lose their appeal shortly after the holiday. The SKG G7 Pro Fold 3.0 neck massager and the SKG W9 Ultra 2.0 lower back massager, designed for consistent, smart recovery, offer a refreshing alternative. Both are 15% off from April 25th to May 8th, crafted for everyday wellness rather than fleeting novelty, and tackle the subtle neck and back strain that accumulates over time from office work, travel, and daily routines.
Mother’s Day gift highlights:
SKG G7 Pro Fold 3.0 Neck Massager: $199.99 $169.99
SKG W9 Ultra 2.0 Lower Back Massager: $199.99 $169.99
SKG G7 Pro Fold 3.0 Neck Massager: $199.99 $169.99
SKG W9 Ultra 2.0 Lower Back Massager: $199.99 $169.99
SKG G7 Pro Fold 3.0 Neck Massager: $199.99 $169.99
The SKG G7 Pro Fold 3.0 represents a significant leap forward in everyday neck care. Its nine independent floating massage nodes are covered in TiN-treated 316L stainless steel, providing a matte gold appearance and superior longevity compared to plastic alternatives, while staying hypoallergenic and skin-friendly. These nodes move autonomously to adapt to various neck contours, ensuring consistent contact and a realistic massage experience.
The heating mechanism combines 640nm red light with 850nm near-infrared across four temperature settings, reaching deep into tissues where basic heat pads fall short. Beyond surface warmth, the device employs a dual-pulse system merging TENS and EMS technologies. By sending 4-7 kHz mid-frequency pulses, it penetrates the skin to stimulate underlying muscles, interrupting pain signals and promoting genuine recovery. This technology supports eleven massage modes, all easily controlled via an app. Instead of searching for buttons, users can adjust heat, intensity, or select the app-exclusive “Dopamine Tech” mode from their phone, with a 2,400mAh battery offering up to 140 minutes of use per charge.
What makes the SKG G7 Pro Fold 3.0 neck massager an ideal gift is its portable design. Weighing only 0.6 pounds and folding smaller than many over-ear headphones, it fits effortlessly into a bag or suitcase, bringing relief during travel, work, or relaxation. Its predecessor earned the German iF Design Award in 2024, highlighting its thoughtful industrial design. Additionally, it arrives in packaging that feels like a deliberate, thoughtful present rather than an afterthought.
SKG W9 Ultra 2.0 Lower Back Massager: $199.99 $169.99
While the G7 Pro Fold 3.0 focuses on the neck, the SKG W9 Ultra 2.0 targets the lower back with equal dedication to smart recovery. This wearable belt wraps around the lumbar area and uses eight TiN-coated titanium nodes to deliver kneading pressure that mimics hand massage, avoiding the flat vibrations of cheaper models. A mid-frequency pulse merges TENS and EMS to reach deeper muscles, blocking pain and aiding recovery.
The dual-spectrum light system uses 11 near-infrared emitters and 31 red light sources across a 20,000mm² heating area, offering broader coverage than many competitors. Three temperature settings can work alone or with kneading, and eight independently controlled zones allow precise targeting of discomfort rather than treating the entire back uniformly.
The W9 Ultra 2.0 operates cordlessly for up to 100 minutes per charge and includes a dedicated remote. A 30cm extension strap ensures comfort for various waist sizes, making it practical for daily wear. It charges via USB-C and can be discreetly worn under clothes, fitting seamlessly into workdays or post-workout recovery. Whether using the remote or companion app, users can adjust settings instantly without hunting for hidden buttons.
Why they make good Mother’s Day gifts
Both the SKG G7 Pro Fold 3.0 neck massager and the W9 Ultra 2.0 lower back massager are built for daily use, distinguishing them from gifts that quickly gather dust. Neck and back tension are common issues for those spending long hours at desks or on their feet, and these devices tackle these problems with advanced technology that surpasses basic heating pads or standard cushions.
Priced at $169.99 each during the Mother’s Day sale, they offer a blend of premium tech and personal wellness. Choose one for focused relief or both for a comprehensive care package. (Don’t forget to apply the 15% discount before the promotion ends on May 8th.)
The gift that gets it right
For a Mother’s Day present that remains valuable long after the holiday, the SKG G7 Pro Fold 3.0 neck massager and the SKG W9 Ultra 2.0 lower back massager are excellent choices. The neck massager combines portability with deep heat for travel and office use, while the back massager provides targeted kneading and infrared therapy for the lumbar region. Either serves as a thoughtful gesture; together, they offer complete wellness support.
For those interested in exploring SKG’s intelligent recovery ecosystem at various price points, the brand offers a range of wellness devices. They provide the same targeted relief and smart features, ensuring a perfect, considerate gift option regardless of budget.
Rockstar’s long-awaited title may not demand a financial sacrifice after all. Take-Two CEO Strauss Zelnick recently addressed the widespread speculation about GTA 6’s cost during the iicon conference for gaming industry leaders. While he avoided giving a specific dollar amount, his remarks were designed to ease the growing anxiety among players. The circulating rumors of a $100-plus price tag were effectively dismissed by his tone. Zelnick emphasized the importance of perceived value, acknowledging that consumers expect fair pricing.
He highlighted a point familiar to most players but seldom voiced by executives: video game prices have remained largely static for over ten years despite inflation in other sectors. This wasn’t an excuse to raise prices, but rather an explanation of why maintaining value perception is critical.
What This Signals for Players
Zelnick skillfully navigated the line between providing information and maintaining mystery. However, the underlying message is clear: the aim is to deliver such a high-quality experience that the final price will seem reasonable in retrospect. This is an ambitious public claim, reflecting a deep belief in the project’s potential.
Rockstar
Zelnick also openly acknowledged the pressure of defining success for GTA 6. For a title with the potential to be a historic entertainment event, this admission highlights the intense internal scrutiny, yet underscores the primary focus on delivering a superior product.
The November 19, 2026 Release Date
GTA 6 is scheduled for release on November 19, 2026, for PlayStation 5 and Xbox Series X/S. Zelnick joked that he anticipates a wave of unexplained absences from work on that day, a humorous nod to the game’s anticipated impact.
Rockstar Games
Additionally, fans hoping for an L.A. Noire sequel received a subtle hint of hope. While no official confirmation was made, Zelnick indicated that Rockstar’s classic intellectual properties remain open for future development, provided passionate teams are available. Until then, attention remains fixed on the November 2026 launch, with Zelnick’s assurance that GTA 6 will justify its cost through sheer excellence.
The Volkswagen ID. Polo has officially arrived, marking a significant milestone for the brand. As one of VW’s most cherished and legendary models, with more than 20 million sold worldwide, the Polo is now going fully electric. Built in Wolfsburg, the new ID. Polo begins at 24,995 euros in Germany, offering an accessible price point for a genuine electric vehicle.
Regarding the key specifications, buyers can choose from three powertrains: 85 kW, 99 kW, and 155 kW. The lower-power models are equipped with a 37 kWh battery, delivering up to 329 km of range. The top-tier 155 kW model upgrades to a 52 kWh battery, extending the range to 454 km on a single charge.
All three versions support DC fast charging, allowing the battery to charge from 10% to 80% in approximately 23 to 24 minutes.
Does the ID. Polo’s design represent a new direction or an evolution of the classic?
The updated ID. Polo embraces Volkswagen’s “Pure Positive design language.” It showcases balanced proportions, a C-pillar design reminiscent of the first-generation Golf, and a rear that exudes a premium feel. It remains instantly identifiable as a Polo, albeit with a more sophisticated and contemporary aesthetic.
Volkswagen
Measuring 4,053 mm in length, the car offers more interior space than anticipated. The luggage compartment has increased by 25%, growing from 351 to 441 liters, and can expand to 1,240 liters when the rear seats are folded down.
Inside, there is a 10-inch digital instrument cluster and a 13-inch central touchscreen for infotainment. An optional retro-themed display mode, which emulates the instrument panel of the original Golf, adds a nostalgic touch.
Volkswagen
What additional features are included?
All trims come standard with LED headlights, lane assist, and DC fast charging. The mid-range Life trim adds adaptive cruise control, a rearview camera, CarPlay, Android Auto, and wireless phone charging.
The top Style trim includes LED matrix headlights, heated and massaging seats, dual-zone automatic climate control, and more. It also features a vehicle-to-load capability, allowing the ID. Polo to power devices like e-bikes via a 230 V outlet inside the cabin.
Pre-sales in Germany start today, with prices beginning at 33,795 euros for the 155 kW powertrain. The base variant, priced at 24,995 euros, will be available this summer.
The Volkswagen ID. Polo has been officially announced, marking a significant milestone. This beloved and legendary model, with more than 20 million units sold, is now transitioning to a fully electric powertrain. Crafted in Wolfsburg, the ID. Polo begins at 24,995 euros in Germany, offering an accessible entry point for a genuine electric vehicle.
Regarding the key specifications, buyers can choose from three motor outputs: 85 kW, 99 kW, and 155 kW. The initial two configurations are equipped with a 37 kWh battery pack, delivering up to 329 km of range. The flagship 155 kW model upgrades to a 52 kWh battery, enabling a maximum range of 454 km per charge.
Every variant is compatible with DC fast charging, allowing the battery to recharge from 10% to 80% in roughly 23 to 24 minutes.
Does the ID. Polo’s styling represent a new beginning or a refined version of the classic?
The redesigned ID. Polo embraces Volkswagen’s “Pure Positive design language.” It showcases balanced proportions, a C-pillar design drawn from the original Golf, and a rear profile that feels authentically upscale. It remains unmistakably a Polo, albeit with a more sophisticated and contemporary aesthetic.
Volkswagen
Measuring 4,053 mm in length, the vehicle offers more interior room than anticipated. The cargo area has expanded by 25%, increasing from 351 to 441 liters, and can accommodate up to 1,240 liters when the rear seats are folded down.
Inside, drivers are greeted by a 10-inch digital instrument cluster and a 13-inch central touchscreen infotainment display. An optional vintage-style display mode, which recreates the aesthetic of the original Golf’s gauges, adds a charming detail.
Volkswagen
What additional amenities are included?
Every trim level includes LED headlights, lane-keeping assist, and DC fast charging as standard equipment. The mid-tier Life trim enhances the package with adaptive cruise control, a backup camera, CarPlay, Android Auto, and wireless smartphone charging.
The top-tier Style trim upgrades to LED matrix headlights, heated and massaging front seats, dual-zone automatic climate control, and other premium features. It also incorporates a vehicle-to-load capability, allowing the ID. Polo to power external devices like e-bikes via a 230 V outlet located inside the cabin.
Pre-sales launch in Germany today, with the 155 kW powertrain version priced from 33,795 euros. The entry-level 24,995 euro model will be available this summer.
Techgeeks‘s vision of gaming in the future may involve games that react to how you feel while playing. A newly surfaced patent describes a system that employs generative AI to dynamically adjust difficulty based on a player’s emotional state. It won’t be relying on your typical performance metrics like number of deaths or completion times anymore; it will analyze signals such as stress, frustration, or engagement to tweak the game accordingly.
How does this AI read the room?
ExpressVPN
The patent reveals a system that is designed to make the difficulty more responsive and less rigid. So if a player is breezing through a game, the system could increase the challenge. When frustration starts to spike, the game could quietly ease things up to keep the experience enjoyable.
Patent filings also suggest the system could rely on biometric or sensory inputs, which could potentially use audio, visual cues, or signals from the controller to estimate how a player is feeling in real time. Dynamic difficulty isn’t something new, but this definitely goes beyond the original system to work based on emotional feedback rather than performance.
How will future games use this system?
Ahmad Mohammadnejad / Unsplash
One interesting detail is how these adjustments might be implemented. The obvious answer is to switch difficulty levels. But the system detailed in the patents may work by modifying certain variables like enemy health, spawn rates, or environmental factors in ways that are hard to detect.
So the gameplay experience remains mostly the same, just with more breathing room for the players. Making a game too easy could bore players, and maintaining balance to ensure engagement seems like the core idea.
Games being more reactive can help make them more accessible to a broader audience. Though some players won’t be on board with this, and it’s a fair point given how central the challenge is to the experience.
A new leak regarding Google’s forthcoming Tensor processor has emerged, offering a glimpse into its capabilities that suggests a complex performance profile. According to Mystic Leaks, the upcoming Pixel 11 will feature a reconfigured CPU utilizing ARM’s latest C1-series cores. The leak suggests the inclusion of a high-performance “Ultra” core operating at approximately 4.11GHz, alongside several “Pro” cores running at 3.38GHz to enhance overall processing power.
However, the outlook isn’t entirely positive.
Tensor G6 Performance Gains
Google
Historically, Google’s Tensor processors have fallen short of Qualcomm and Apple in raw CPU power. By adopting newer ARM cores, the next-generation mobile AP may finally bridge this performance gap. Additionally, the Tensor G6 is expected to bring wider enhancements, notably a shift to TSMC’s advanced 2nm manufacturing process. This transition promises superior energy efficiency, better thermal management, and extended battery longevity.
Previous Pixel devices have faced criticism for thermal issues and power inefficiency. Consequently, the Tensor G6 represents more than a simple speed increase; it aims to address these fundamental challenges.
Graphics Performance Remains Unclear
Nirave Gondhia / Techgeeks
While these upgrades are promising, the GPU situation remains uncertain. The leak suggests Google might adopt a PowerVR-based GPU architecture for the Tensor G6. This could amount to little more than a rebranding, with early indicators pointing to minimal to no GPU performance gains over the prior generation. While daily tasks may feel unaffected, gaming and intensive graphical applications could continue to be a weak point for Google’s future flagship devices.
Broader Chip Enhancements
Beyond the CPU and GPU, Google appears to be upgrading other elements of the upcoming System on Chip. The Pixel 11 may replace Samsung modems with MediaTek’s M90 chip to improve connectivity and power consumption. Further rumors indicate the introduction of a new Titan M3 security chip and enhanced on-device AI capabilities.
The mixed nature of these upgrades is evident. Nevertheless, Google has historically not emphasized gaming as a key selling point for its phones, and it seems poised to maintain that strategic focus.
For most of us, the internet is just a backdrop — we scroll, connect, and move on without much thought. I was the same way until I started noticing the subtle hiccups.
One night at a coffee shop, I accessed my banking app on public Wi-Fi. Everything worked fine, but a lingering concern stayed with me after reading countless stories about cybercriminals exploiting insecure networks to cause financial chaos. From malicious extensions to man-in-the-middle attacks, the risks are real and can be devastating.
Without proper safeguards, navigating the web feels like a gamble, especially with recent breaches at major tech firms like Microsoft and AT&T. That’s when I switched to ExpressVPN, which established robust online safety measures and provided much-needed peace of mind. It’s more than just a VPN; it’s a comprehensive 5-in-1 shield that safeguards your browsing, passwords, email, and AI interactions — all in one subscription.
Why Switching to ExpressVPN Makes Sense
ExpressVPN
Users globally are familiar with the frustration of sluggish internet speeds. ExpressVPN addresses this with its ultra-fast 10 Gbps servers across 105 countries, enabling seamless streaming and gaming. In my own tests, connection speeds exceeded 1400 Mbps, outperforming competitors.
ExpressVPN
In short, buffering is a thing of the past.
Simply put, buffering becomes a thing of the past.
At the heart of this performance is the next-gen Lightway Protocol. For those unfamiliar, it’s an open-source, audited, and post-quantum encryption layer. The 2025 Lightway Turbo upgrade further enhances speeds, reaching up to 1479 Mbps in tests. Privacy, however, remains a key focus.
ExpressVPN maintains a strict zero-log policy, allowing you to browse and handle sensitive tasks without worry. Validated by 23 independent audits, it ensures your online activities remain private. Thanks to TrustedServer technology, all data is wiped before a server restarts, ensuring no residual data is left behind.
Additionally, the app setup is straightforward, regardless of your device — macOS, Windows, iOS, or Android. The convenience extends to smart TVs like Amazon’s Fire TV and Apple TV. Setup takes just a few clicks, supporting up to 14 devices per subscription. Round-the-clock live chat support in 17 languages and a 30-day money-back guarantee complete the package.
Affordable Tiered Plans
ExpressVPN’s pricing is user-friendly, designed based on extensive feedback to offer what you need without overspending. Plans start at just $3.49 per month — less than a cup of coffee — providing robust security for your digital life. The goal is to make high-quality VPN technology accessible without breaking the bank.
During a limited-time campaign from April 21st to May 5th, you can get a special 20% discount on the 2-year plan. This is a great opportunity for long-term subscribers. Here’s a quick breakdown of the tiers:
Basic Plan: Starting at just $2.79 per month on the 2-year plan, it saves a massive 78%, and includes ExpressMailGuard on 10 simultaneous devices (ex. VAT).
Advanced Plan: Starting at just $3.59 per month on the 2-year plan, this tier saves a whole 74%, connects to 12 simultaneous devices, and includes ExpressKeys, ExpressMailGuard, and 3 days of FREE unlimited data (ex. VAT).
Pro Plan: Available at just $5.99 per month on the 2-year plan, you can save a huge 70% while also getting access to the 5-in-1 shields, a connection to 14 devices, and a dedicated IP (ex. VAT).
Beyond the savings, here is a closer look at what you get with the standard ExpressVPN plans:
Basic Plan: Starts at $3.49 per month and includes TrustedServer, Core VPN features, Lightway protocol, and post-quantum encryption. Ideal for users seeking essential VPN protection and smooth, private browsing.
Advanced Plan: For $4.49 per month, includes all Basic Plan features plus Identity Defender for scanning private detail leaks, ExpressMailGuard for email relay protection, and ExpressKeys password manager with auto-fill and breach alerts. This plan suits users who seek enhanced personal data and email security.
Pro Plan: This tier gives users a full suite deal consisting of free eSIM Data usable abroad, dedicated IP, parental controls, etc., available at only $7.49 per month, giving you a massive 63% save with access to the entire 5-in-1 suite.
These price plans are customer-centric, and above all, focus on making ExpressVPN one of the most affordable safe browsing deals without any compromises. The seasonal offers around events like Black Friday further sweeten the deal.
The All-in-One Suite for Daily Needs
ExpressVPN goes all-in on complete protection, but that’s not the only aspect that stood out for me during the tests. It has evolved into a broader 5-in-1 security shield, offering a unified ecosystem that is precisely designed to cover every layer of your online life — so you don’t keep toggling between separate apps. To learn how the shield comes into action, here’s a closer look at a suite of extra tools that add real value.
ExpressAI: Officially rolling out to Pro plan users from March 31, 2026, at no extra cost, this is a privacy-first AI platform, designed with confidential computing at its core. It brings five powerful AI tools in a single interface, covering coding, data analysis, writing, as well as multilingual tasks — all protected with zero-access encryption. This means your chats and browsing history are never used to train AI models, and conversations can only be decrypted by you. There’s also a Ghost Mode that automatically clears your chats once you’re done. Furthermore, this is reinforced by the independent audit from Cure53, confirming that user data remains securely isolated while processing — enabling you to use modern AI without worry.
ExpressKeys: It is the built-in password manager which simplifies logins with autofill, sends breach alerts, and securely stores your credentials in a zero-knowledge encrypted vault — which even ExpressVPN can’t access.
Identity Defender: It is especially designed to reduce the risk of identity theft. For U.S users, this tool includes features like credit monitoring as well as identity theft insurance, offering reimbursement support in case of fraud.
ExpressMailGuard: Offers spam-proof email relays to protect your real address, so you can sign up for services without exposing it to trackers.
Rebuilding Gaming Standard
ExpressVPN
Setting the tone early in 2026, ExpressVPN has reinforced its position as the leading VPN for gaming. Through partnerships with legendary names like Riot Games’ LEC and VCT events, G2 Esports, as well as Method.gg, it is not just branding anymore — but positions itself at the center of the global competitive gaming ecosystem.
ExpressVPN
This shows just how big the impact is. If you’ve ever been in the middle of an intense match and felt a sudden lag, you know how frustrating it can be when your connection drops. ExpressVPN is designed to take away that stress. G2 Esports has over 28.5 million fans worldwide, the League of Legends EMEA Championship (LEC) has reached 80 million hours watched, the Valorant Champions Tour (VCT) has 32.6 million hours watched, and Method.gg’s Race to World First drew 7.9 million viewers. All these moments put ExpressVPN’s performance to the test in real time, all around the world.
For gamers, such presence reflects real and tangible performance. Whether you’re playing just to refresh after a long day or grinding pro-grade ranks, it all comes down to seeking a dependable connection. With growing visibility across livestreams, major tournaments, and creator platforms, ExpressVPN is quietly stepping into becoming that reliable setup.
That experience is powered by its core technologies. Smart Location effortlessly connects you to the fastest server in a single tap for a stable ping. The Lightway Protocol balances speed with security, so you play without any trade-offs. Moreover, it features a built-in DDoS protection powered by AES-256 encryption alongside the 170 low-latency servers, which helps guard against disruptions and attacks — so your gameplay stays uninterrupted.
Is It a Wise Long-Term Choice
Location Picker / ExpressVPN
Since I started using ExpressVPN, I no longer lose sleep over online privacy — and everything feels noticeably smoother. I can stream the NFL from abroad using MediaStreamer or switch between my console and TV without running into geo-blocks. The Smart Location picker feature makes things even easier by automatically connecting me to the best server based on my location.
Location Picker / ExpressVPN
Adding to that, the Aircove Wi-Fi routers stand out as a unique offering. With a built-in VPN, they provide whole-home protection for every connected device. You can even group devices—like setting up a “kids” profile with the right filters, and the portable design makes them ideal for travel. The latest app updates also bring a refreshed layout, a sleek dark mode, and a simple, modern speed test to monitor performance.
Beyond that, the global brands like the Brooklyn Nets and Tottenham Hotspur trust ExpressVPN to deliver cutting-edge privacy and security, even supporting stadium-level servers for fans. Backed by independent audits from KPMG in 2025, the platform further strengthens its credibility.
Rounding it out, its registration in the British Virgin Islands (BVI) means there are no mandatory data retention laws, offering users enhanced privacy. Flexible payment options, including PayPal, Bitcoin, and cards, make getting started simple, along with a 30-day risk-free trial and added savings. Altogether, it delivers a secure, seamless online experience, making ExpressVPN a compelling choice for daily browsing.
Apple’s strategic long-term supply agreements have kept iPhone and MacBook prices stable while rivals continue to hike their rates. However, that price stability may soon come to an end.
A recent report from the Financial Times indicates that memory expenses for iPhones could skyrocket from roughly 10% of total component costs today to nearly 45% by next year, marking a staggering increase of over 400%.
Consequently, this surge will likely trigger price increases across Apple’s entire product range, with the iPhone facing the most significant impact.
What is driving this trend?
In a familiar pattern, AI is the primary culprit. Tech firms constructing data centers for advanced AI models are outbidding consumer electronics makers for limited memory supply.
Companies like Nvidia and other AI infrastructure providers are reportedly securing capacity through massive upfront payments totaling billions of dollars. This has forced Apple, a company typically accustomed to setting the terms, into a sudden scramble to compete for the same memory chips.
Sergei Starostin / Pexels
Adding to the pressure, the conflict in Iran has led to a shortage of essential materials for PCB manufacturing, which will further drive up consumer electronics costs.
Is Apple going to hike iPhone prices?
This is the challenge John Ternus faces, with no easy solution available. Passing the costs to consumers results in pricier iPhones, a move that is rarely popular, particularly in cost-sensitive regions like India and China, which Apple views as crucial for future growth.
Apple
Alternatively, absorbing the costs would significantly dent Apple’s profit margins, a scenario investors would likely dislike. However, since Apple already commands a premium for memory upgrades, it is arguably the one company best positioned to handle these additional expenses.
What does this mean for you?
If Apple decides to pass the costs on, anticipate your next iPhone to be significantly more expensive than the previous model. The launch strategy is already shifting, with only Pro models expected to debut in the typical fall timeframe.
Apple is also preparing to unveil the iPhone Fold, M6 MacBook Pros, and potentially an iPhone Ultra, all carrying higher starting prices. Hopefully, these premium devices will absorb the increased production costs, allowing more affordable options to remain at their current price points.
Regardless of the outcome, one certainty remains: the age of predictable iPhone pricing may be coming to a close.
These chats are not just answering random questions. They are meant to help people discover products, understand services, get personalized recommendations, and move closer to a purchase. That sounds a lot like the job of a sales employee, especially in businesses where selling already happens through chats, calls, and guided product explainers.
Unsplash
Will Sales Teams Be the Next to Face Automation?
Ajit Mohan, Snap’s Chief Business Officer, said conversation is becoming “the most valuable real estate in advertising,” with AI helping people discover products and make decisions in real time. That line says a lot about where this is going.