SnapchatIs Advertising Evolving Into Direct Sales?
These chats are not just answering random questions. They are meant to help people discover products, understand services, get personalized recommendations, and move closer to a purchase. That sounds a lot like the job of a sales employee, especially in businesses where selling already happens through chats, calls, and guided product explainers.
UnsplashWill Sales Teams Be the Next to Face Automation?
Ajit Mohan, Snap’s Chief Business Officer, said conversation is becoming “the most valuable real estate in advertising,” with AI helping people discover products and make decisions in real time. That line says a lot about where this is going.