Amazon is introducing a doomscroll button to Prime Video. The streaming app is rolling out a new feature called Clips, a vertical short-form video feed that allows users to swipe through scenes from movies, series, and sports without leaving the app. Essentially, Prime Video aims to capture a slice of the TikTok, Reels, and Shorts trend, where a single humorous scene or chaotic moment can be more effective at promoting a show than a polished trailer.
How will Clips function within Prime Video?
Clips initially debuted with NBA highlights on the NBA collection page during the 2025-26 season. Amazon is now broadening its scope to include moments from movies and series across Prime Video.
Can Amazon convert a 20-second clip into a full watch?
Techgeeks is tapping into a habit that already influences what people watch. I’ve lost count of how many movies and shows I first noticed through YouTube Shorts, usually from one sharp scene, a funny exchange, or a clip that kept showing up until I finally searched for the title. Short-form video has quietly become one of the strongest discovery tools for films and shows.
Netflix has already tried a similar trick with its own vertical clips feed, giving users a way to browse short scenes from its catalog. Amazon’s version follows the same logic: keep users scrolling, surface more titles, and hope a 20-second clip turns into a two-hour watch.
Since Prime Video brings together Amazon MGM Studios titles, licensed movies and series, live sports, and add-on subscriptions such as Apple TV, HBO Max, Crunchyroll, and MGM+, the Clips feed could pull from a wide mix of content, including shows, movies, anime, and sports.