Google has taken its most significant step yet into the wearable fitness market. The company behind the Pixel Watch has launched the Fitbit Air, a display-free health band available for $99.99. While Whoop requires a paid subscription to access fitness metrics, the Fitbit Air provides essential health tracking capabilities at no additional cost.
Now available for pre-order, the device will begin shipping in 21 countries on May 26, 2026. Buyers can select from four Pixel-inspired finishes—Obsidian, Lavender, Fog, and Berry—and choose between three band options: Performance Loop, Active Band, and Elevated Modern Band.
What health metrics does the Fitbit Air monitor?
Weighing only 12 grams with the strap (5 grams without), the Fitbit Air includes a comprehensive set of sensors designed for dedicated fitness enthusiasts.
The band delivers continuous heart rate monitoring with AFib irregular rhythm alerts, heart rate variability (HRV), blood oxygen levels (SpO2), skin temperature readings, and standard step and calorie counts. It also tracks sleep phases and duration, plus automatically recognizes physical activities.
The absence of a screen is a deliberate design choice. This approach keeps your wrist uncluttered during workouts while the device quietly gathers data in the background, syncing it to your smartphone via Bluetooth.
With water resistance up to 50 meters, the tracker is suitable for swimming. A full charge takes approximately 90 minutes using the magnetic charger and provides up to seven days of battery life.
Fitbit Air Stephen Curry limited edition is worth $129.99 GoogleHow does the Fitbit Air stack up against Whoop?
Unlike Whoop, the Fitbit Air delivers essential tracking capabilities without requiring a subscription fee.
Notably, buyers receive a complimentary three-month trial of the Health Premium subscription with their Fitbit Air purchase. Google has also verified compatibility with both Android and iOS platforms. For the first time, users can link both a Pixel Watch 4 and a Fitbit Air to a single Google Health account.
The Fitbit Air represents Google’s most targeted effort to capture Whoop’s large user base. By offering core health features at no cost and pricing the Health Premium membership below Whoop’s annual fee, Google aims to attract fitness-focused consumers to the Fitbit Air.