Instagram has been subtly curating your feed for years without ever asking for your preferences. That’s about to change.
Adam Mosseri, the head of Instagram, revealed that the “Your Algorithm” feature – which allows you to view and adjust the topics the platform believes you’re interested in – will soon be rolled out to your main feed. The tool is already active on Reels and the Explore page, and this week’s update extends it to the area where most users spend the most time.
What is “Your Algorithm” and how does it function?
“Your Algorithm” displays the topics the system thinks matter most to you and gives you the ability to manage them. You can browse the complete list, add topics you’d like to see more of, and remove those you’re not interested in.
At present, the feature is limited to topics, but Instagram says it’s working on expanding it to include specific people, different moods or vibes, and various content types.
Mosseri explains that the feature is made possible by a genuine shift in AI model behavior. Previously, ranking systems relied on data that no human could actually read or interpret. Now, large language models can analyze clusters of content and translate them into plain language, enabling tools like this.
Why this matters
Mosseri was unusually open in his announcement. He admitted that while algorithmic recommendations are truly helpful, they have quietly taken something away from users over time.
Your feed learned from what you tapped and watched, but you never really got to tell it what you wanted. Eventually, the interaction became a one‑sided conversation.
He says Instagram intends to base much of its next developments on giving people genuine control over their experience. He also hinted at a more ambitious future where AI could generate fully personalized app experiences on the fly, though he cautioned that such a version would be considerably more complex.