Meta has broadened Instagram for TV to include Samsung Smart TVs across the United States, introducing a suite of new features aimed at group viewing. With Samsung now supporting the app, Instagram for TV is present on the three largest connected‑TV ecosystems in the country.
Today, we’re expanding Instagram for TV to Samsung TVs across the US and testing new features, like casting Reels and channels organized by interest, that help people connect around what they’re watching.https://t.co/VyNOh1bdMh
— Meta Newsroom (@MetaNewsroom) June 22, 2026
**What’s new on Samsung**
The Samsung rollout supports models from 2020 onward, joining Amazon Fire TV – where Instagram for TV first launched in December 2025 – and Google TV, added in February 2026. Meta is also piloting interest‑based channels that cluster Reels by themes such as comedy, sports, or favorite creators, letting users skip the usual scrolling to decide what to watch. Users can cast Reels directly from their phones to the TV, including content saved in the Saved tab, a capability already live on Fire TV and Google TV. Additionally, Instagram is testing a dedicated home for horizontal video, recognizing that vertical phone footage doesn’t always translate well to a living‑room display.
**The real game changer: episodic series and live TV**
The most exciting development is Meta’s exploration of longer‑form creator content, multi‑part episodic series, and Live on TV, which would deliver real‑time creator broadcasts to televisions for the first time. This long‑form offering builds on the Series feature that Meta began testing on mobile in early June, allowing creators to bundle Reels into sequential episodes with a dedicated hub. No launch dates have been set for these formats, and Meta says it is still collaborating with creators to determine what works best on a TV screen versus a phone. If everything aligns, your next binge‑worthy show could start out as an Instagram Reel.