Donald Trump has long excelled at branding his opponents, from “Little Marco” to “Crooked Hillary,” and he’s repurposing that talent for the AI era. Recently, he’s tagged the technology he wants to push as “super,” labeled the very concept of artificial intelligence as fake, and branded critics as “THE ENEMY.” While major AI figures are on board, the strategy faces a steep linguistic uphill climb.
Since last month’s industry discussion on regulating frontier AI, Trump has doubled down in favor of rapid development. He argues AI safety concerns are exaggerated and that U.S. companies must accelerate progress—including constructing more data centers, which he claims will poll well despite contrary data.
Beyond sidelining self-regulation, he’s imposed a forced rebrand: in a recent UN address, he declared the term ‘artificial’ off-limits and pledged to dub the technology ‘super intelligence,’ signing an executive order last week to ban the phrase ‘AI’ wherever feasible. This content isn’t visible due to your cookie preferences.
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